Aaron Kopplin
Founder & Software Developer
Turning business challenges into elegant software solutions
My Story
I was born and raised in Jackson, Michigan, where my passion for technology and problem-solving began. After high school, I moved to Grand Rapids to pursue a degree in Computer Science at Grand Valley State University.
My professional journey continued in the industry, where I gained valuable experience in both Enterprise Resource Planning (ERP) systems and Web Development. Working with various businesses gave me insights into the challenges companies face when implementing technology solutions.
Today, I'm applying all the lessons and expertise I've gathered over the years to help small businesses thrive. My mission is to bring enterprise-quality solutions to small businesses that might not otherwise have access to custom software development.
My Principles
User-First Approach
I believe in designing software with users at the center of every decision. We can build a million fancy features, but if the customer doesn't need them, they're useless. My goal is to create solutions that solve real problems and provide genuine value to the people who use them.
User Experience Matters
Software should be elegant, fun to use, and make the user's life easier. I'm committed to creating interfaces that are intuitive and delightful, reducing friction and complexity wherever possible. Great software doesn't just function—it provides an experience that users genuinely enjoy.
Think Outside the Box
I like to understand problems from a first principles perspective, stripping away assumptions and established practices to see challenges with fresh eyes. This approach allows me to design solutions from the ground up that are innovative, efficient, and precisely tailored to your specific needs rather than just following industry defaults.
Challenge Assumptions
Often when we struggle with a problem, it's because one of our assumptions is false. I believe in rigorously questioning every assumption when tackling difficult challenges. When we identify and correct these false premises, solutions that seemed impossible suddenly become clear, and things magically start to get easier.
Let's Work Together
I'm passionate about collaborating with small businesses to create software solutions that make a real difference. If you're looking for a partner who truly cares about your success, let's connect.
Get in Touch